8 PM

8 PM is an iconic and historic Indian whisky brand produced by Radico Khaitan, one of India's oldest and most prestigious spirits houses. Launched in 1998, 8 PM marked Radico Khaitan's highly successful and strategic entry into the branded Indian Made Foreign Liquor (IMFL) market. The brand instantly captured the imagination of the nation, becoming the first-ever brand in the entire Indian liquor industry to enter the prestigious Limca Book of Records (2001 edition) for selling an unprecedented one million cases in the very first year of its launch. Abhishek Khaitan, the Managing Director, envisioned the name '8 PM' as a simple, highly memorable reference to the traditional time when people gather for evening adda and relaxation. Blended to perfection from high-quality grains and rich imported malts, 8 PM is celebrated for its exceptionally smooth character, mellow sweetness, and delicate oak wood finish. In 2018, the brand elevated its lineage by launching 8 PM Premium Black, bringing a new dimension of rich, charcoal-filtered grain elegance to millions of enthusiasts across India and global markets.