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Select
Origin
Italy
Founded
1920
Products
1 Bottles
Select Aperitivo is a quintessential Venetian bitter liqueur, born in 1920 in the historic heart of Venice. Crafted by the Pilla brothers, this ruby-red elixir blends over 30 botanicals, including juniper, rhubarb, and saffron, creating a complex, herbaceous profile with subtle sweetness and a bold, lingering bitterness. Unlike its cousin Campari, Select offers a more rounded, aromatic experience, making it the soul of the iconic Spritz Veneziano. Its recipe remains a closely guarded secret, and the brand is cherished for its deep connection to Venetian culture. Perfect for sipping with soda or as a key ingredient in classic cocktails, Select embodies the elegance and mystery of La Serenissima, inviting drinkers to savor a taste of Venetian history with every sip.
The Legacy of Select
Select is a Italy-based brand that has made a significant impact in the Aperitivo Bitter segment.Established in 1920, it has built a reputation for quality and consistency that resonates with enthusiasts worldwide.
Currently, our database catalogs 1 unique bottles from Select. From their signature expressions to modern variations, the brand continues to define excellence in Aperitivo Bitter.
Brand Dossier
Collection
1 Items
Explore Select Price in India & Availability
Finding the authentic Select price in India is essential for premium aperitivo bitter enthusiasts. With a diverse collection of 1 premium variants, the pricing for Select currently ranges from ₹2,400 for entry-level expressions up to ₹2,400 for their luxury reserve selections. The average investment for a standard bottle sits around ₹2,400.
Whether you are stocking up for a party or adding to your personal bar, Select offers exceptional value across its tier list. Please note that liquor prices in India are subject to state excise policies and can fluctuate.
Tasting Notes & Flavor Profile
When pouring a glass of Select, Features a well-balanced and distinct flavor profile crafted from premium ingredients, delivering a signature taste that enthusiasts have come to love.
The meticulous distillation and aging process associated with Select ensures a rich, smooth, and distinct tasting profile that rivals the finest spirits in the world.
Food Pairings & Culinary Matches
A great aperitivo bitter deserves great food. Select A versatile beverage that complements a wide variety of meals, from savory snacks to rich main courses.
Whether enjoyed at a casual gathering or a fine-dining experience, its robust character shines through, making it a staple in premium bars and restaurants across India.
How to Enjoy Select
Understanding the strength and character of your beverage is crucial for responsible enjoyment. Most variants of Select feature a standard Alcohol By Volume (ABV) ranging typically between 40% to 46%, aligning perfectly with industry standards for premium aperitivo bitter.
Expert Tip: Can be enjoyed straight, over ice, or as part of a creative mixed drink depending on your personal preference.
Frequently Asked Questions
Select Aperitivo is a classic Italian bitter liqueur from Venice, created in 1920. It is known for its ruby-red color, complex herbal flavor with hints of juniper and rhubarb, and its role in the Spritz Veneziano cocktail.
While both are bitter aperitivos, Select is more aromatic and less aggressively bitter than Campari. Its recipe includes juniper, rhubarb, and other botanicals, giving it a smoother, more rounded taste. Select is also specifically associated with Venice and the Venetian Spritz.