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White Mischief Ultra Pure Vodka is one of India's most popular and highest-selling vodka brands, manufactured by United Spirits Limited (USL), a subsidiary of Diageo. Crafted from premium grains and distilled multiple times, it undergoes a meticulous filtration process to ensure a clean, smooth, and highly mixable character. Poured crystal-clear, it has a neutral nose with light hints of citrus peel and sweet grains. On the palate, it delivers a smooth, clean texture, subtle grain sweetness, and a crisp, warm finish without any harsh burn. Ideal for casual house parties and celebrations, it serves as an excellent, budget-friendly base for classic cocktails like Vodka Tonic, Screwdriver, or a bloody mary.
Bottle Size
Selected Price
Efficiency
₹22
per 30ml
Official retail vend prices vary across states due to excise duty, VAT, and transport tariffs.
Retail prices and vend operations in Delhi are regulated by the Department of Excise, Entertainment & Luxury Tax, GNCTD under the state excise framework.
Verified photo ID mandatory at retail vends
Closed on gazetted State Dry Days
India
The subcontinent has evolved into a global powerhouse of premium spirits, blending ancient distillation heritage with state-of-the-art master craftsmanship. From high-altitude Himalayan spring waters to coastal barrels in Goa, India's intense tropical climate accelerates oak extraction and barrel aging dynamically. This creates bold, robustly complex, and deeply spiced spirits with rich profiles in a fraction of the time required in cooler European climates.
Climate
Diverse tropical & temperate microclimates driving dynamic barrel maturation
Famous For
Amrut, Paul John, 1965 Spirit of Victory Rum, Rampur, Old Monk
White Mischief Ultra Pure Vodka stands as a benchmark within the Vodka landscape. Produced by the legendary White, this expression embodies a tradition of excellence specifically for the Delhi market.
With an ABV of 40%, every bottle is distilled with precision, featuring notes of Pristine Clean Grain, Subtle Zesty Citrus, Crisp Neutral Finish, Soft Grain Sweetness, Mild Cracked Pepper.
White Mischief Vodka is bottled at 40% ABV (Alcohol by Volume), which is the standard strength for premium spirits in India.
It is manufactured by United Spirits Limited (USL), India's leading beverage alcohol company, which is controlled by Diageo.
It is distilled multiple times from select grains and undergoes a rigorous filtration process to achieve its high purity and smoothness.
Yes, like most distilled vodkas, the distillation process removes gluten proteins, making it suitable for a gluten-free diet.
It is highly mixable and goes well with club soda, tonic water, orange juice, cranberry juice, or lemonade.
Palate dimensions, aroma evaluation, and user tasting impressions
Breakdown of reviewer opinions
Vasant Kunj, Delhi • May 12, 2026
“Absolutely spectacular! Visited a local outlet in Vasant Kunj and picked up White Mischief Ultra Pure Vodka. At ₹550 in Delhi, this represents incredible value. The notes of Pristine Clean Grain and Subtle Zesty Citrus pair phenomenally well with home-cooked Butter Chicken. Highly recommended!”
Connaught Place, Delhi • May 07, 2026
“A highly sophisticated Vodka by White. Wonderfully smooth on the throat with subtle hints of Pristine Clean Grain and Crisp Neutral Finish. Serving this neat during a family gathering in Connaught Place was a major hit, especially alongside local Chicken Seekh Kebab!”
South Extension, Delhi • April 29, 2026
“I'm thoroughly impressed by White's execution here. The palate is extremely rich with a refined finish highlighting Subtle Zesty Citrus. At the Delhi price of ₹550, it's easily one of the best choices in its segment paired with Baked Sandesh.”