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Martell XO is a prestigious cognac from the House of Martell, known for its bold and complex character. Crafted from a blend of eaux-de-vie aged up to 35 years, it offers a rich tapestry of flavors including dark fruits, chocolate, and spices. The long aging in fine-grained oak barrels imparts a smooth, velvety texture and a lingering finish. Perfect for sipping neat or in sophisticated cocktails.
Bottle Size
Selected Price
Efficiency
₹649
per 30ml
Official retail vend prices vary across states due to excise duty, VAT, and transport tariffs.
Retail prices and vend operations in Hyderabad are regulated by the Telangana Prohibition & Excise Department (TSBCL) under the state excise framework.
Verified photo ID mandatory at retail vends
Closed on gazetted State Dry Days
France
The Cognac region in southwestern France is the exclusive home of the world's most prestigious brandy. Only spirits distilled here from specific grape varieties can bear the Cognac name — a protected appellation since 1909.
Climate
Temperate maritime with chalky soils
Famous For
Hennessy, Rémy Martin, Grey Goose Vodka
Martell XO stands as a benchmark within the Brandy landscape. Produced by the legendary Martell, this expression embodies a tradition of excellence specifically for the Hyderabad market.
With an ABV of 40%, every bottle is distilled with precision, featuring notes of Dark fruits, Chocolate, Cinnamon, Honey, Oak.
XO stands for 'Extra Old', indicating that the youngest eau-de-vie in the blend has been aged for at least 10 years, though Martell XO uses eaux-de-vie aged up to 35 years.
Martell XO is best enjoyed neat or with a splash of water to open up its aromas. It can also be used in premium cocktails like the Sidecar or Old Fashioned.
Martell XO typically ranges from $150 to $200 for a 750ml bottle, depending on the region and retailer.
Yes, Martell XO is an excellent gift for cognac enthusiasts due to its prestigious reputation, elegant packaging, and complex flavor profile.
Martell XO pairs beautifully with dark chocolate, foie gras, roasted nuts, and aged cheeses like Comté or Gouda.
Palate dimensions, aroma evaluation, and user tasting impressions
Breakdown of reviewer opinions
Gachibowli, Hyderabad • May 12, 2026
“Absolutely spectacular! Visited a local outlet in Gachibowli and picked up Martell XO. At ₹16,230 in Hyderabad, this represents incredible value. The notes of Dark fruits and Chocolate pair phenomenally well with home-cooked Hyderabadi Mutton Biryani. Highly recommended!”
Jubilee Hills, Hyderabad • May 07, 2026
“A highly sophisticated Cognac by Martell. Wonderfully smooth on the throat with subtle hints of Dark fruits and Cinnamon. Serving this neat during a family gathering in Jubilee Hills was a major hit, especially alongside local Pathar ka Gosht!”
Banjara Hills, Hyderabad • April 29, 2026
“I'm thoroughly impressed by Martell's execution here. The palate is extremely rich with a refined finish highlighting Chocolate. At the Hyderabad price of ₹16,230, it's easily one of the best choices in its segment paired with Baked Sandesh.”