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Royal Challenge Play is an exciting fusion innovation that merges the robust warmth of premium blended Indian whisky with the crisp, refreshing citrus-hop aromas of premium beer. Distilled from select grains and uniquely finished with hoppy elements, this bold spirit delivers a vibrant, youthful, and highly crisp flavor profile.
Bottle Size
Selected Price
Efficiency
₹40
per 30ml
Official retail vend prices vary across states due to excise duty, VAT, and transport tariffs.
Retail prices and vend operations in Hyderabad are regulated by the Telangana Prohibition & Excise Department (TSBCL) under the state excise framework.
Verified photo ID mandatory at retail vends
Closed on gazetted State Dry Days
India
The subcontinent has evolved into a global powerhouse of premium spirits, blending ancient distillation heritage with state-of-the-art master craftsmanship. From high-altitude Himalayan spring waters to coastal barrels in Goa, India's intense tropical climate accelerates oak extraction and barrel aging dynamically. This creates bold, robustly complex, and deeply spiced spirits with rich profiles in a fraction of the time required in cooler European climates.
Climate
Diverse tropical & temperate microclimates driving dynamic barrel maturation
Famous For
Amrut, Paul John, 1965 Spirit of Victory Rum, Rampur, Old Monk
Royal Challenge Play Beer Flavoured Whisky stands as a benchmark within the World Whisky landscape. Produced by the legendary Royal Challenge, this expression embodies a tradition of excellence specifically for the Hyderabad market.
With an ABV of 42.8%, every bottle is distilled with precision, featuring notes of Zesty Citric Hops, Sweet Grain Malt, Crisp Toasted Barley, Smooth Oaky Oak, Zesty Spice Finish.
It is a highly unique spirit innovation that blends rich premium grain whisky with natural hoppy beer flavors for a uniquely crisp taste.
Royal Challenge Play is bottled at 42.8% ABV, offering full whisky strength.
No, it is a non-carbonated premium spirit designed to be enjoyed neat, with water, or mixed in playful highballs.
Palate dimensions, aroma evaluation, and user tasting impressions
Breakdown of reviewer opinions
Gachibowli, Hyderabad • May 12, 2026
“Absolutely spectacular! Visited a local outlet in Gachibowli and picked up Royal Challenge Play Beer Flavoured Whisky. At ₹1,010 in Hyderabad, this represents incredible value. The notes of Zesty Citric Hops and Sweet Grain Malt pair phenomenally well with home-cooked Hyderabadi Mutton Biryani. Highly recommended!”
Jubilee Hills, Hyderabad • May 07, 2026
“A highly sophisticated Whisky by Royal Challenge. Wonderfully smooth on the throat with subtle hints of Zesty Citric Hops and Crisp Toasted Barley. Serving this neat during a family gathering in Jubilee Hills was a major hit, especially alongside local Pathar ka Gosht!”
Banjara Hills, Hyderabad • April 29, 2026
“I'm thoroughly impressed by Royal Challenge's execution here. The palate is extremely rich with a refined finish highlighting Sweet Grain Malt. At the Hyderabad price of ₹1,010, it's easily one of the best choices in its segment paired with Baked Sandesh.”