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India's Favorite Blend
Imperial Blue
Imperial Blue4.7(1,200 reviews)
Seagram's Imperial Blue (popularly known as IB) is one of India's most popular and highest-selling blended whisky brands, originally launched by Seagram's in 1997. Crafted by blending fine imported Scotch malts with select premium Indian grain spirits, it is matured in seasoned oak barrels to deliver a smooth, well-rounded, and easy-drinking character. Poured amber-gold, it offers gentle aromas of sweet grain, light caramel, and honeyed malt. On the palate, it delivers a smooth texture, soft vanilla sweetness, and a clean, warm finish with low burn. Positioned under the famous 'Men Will Be Men' campaign, it is a social favorite across the country.
Bottle Size
Selected Price
₹630/ 750 ML
Efficiency
₹25
per 30ml
ABV
42.8%
Region
India
Category
World Whisky
Age
Premium
State Excise Comparison
Compare Imperial Blue Price Across Major Cities (2026)
Official retail vend prices vary across states due to excise duty, VAT, and transport tariffs.
✓
Lowest MRP in India
Goa: ₹340
LucknowViewing
Uttar Pradesh
Standard 750ml
₹630+85%
Goa
Goa
Standard 750ml
₹340
Gurgaon
Haryana
Standard 750ml
₹470+38%
Delhi
Delhi NCT
Standard 750ml
₹560+65%
Jaipur
Rajasthan
Standard 750ml
₹655+93%
Kolkata
West Bengal
Standard 750ml
₹670+97%
Hyderabad
Telangana
Standard 750ml
₹760+124%
Mumbai
Maharashtra
Standard 750ml
₹880+159%
Bangalore
Karnataka
Standard 750ml
₹885+160%
Rates cross-verified with State Excise Department notifications & authorized L-2 retail vends.
Prices range from ₹340 to ₹885 Official Regulatory Notice
Lucknow Liquor Laws & State Excise Policy (2026)
Retail prices and vend operations in Lucknow are regulated by the Excise Department, Government of Uttar Pradesh under the state excise framework.
Legal Drinking Age
21+ Years
Verified photo ID mandatory at retail vends
Operating Hours
10:00 AM – 10:00 PM
Closed on gazetted State Dry Days
Authorized Outlets
FL-4 / FL-5 Authorized Retail Model Shops & Off-Vends
Possession Limit
Up to 1 bottle of imported liquor and 4 bottles of IMFL per adult
Inter-State Transit WarningCarrying liquor bottles from Haryana or Delhi into Uttar Pradesh without payment of UP state excise duty is an offense under UP Excise Act Section 60.
*Disclaimer: LiquorsAI is an informational database and price comparison platform. We are not affiliated with state excise departments and do not sell, facilitate, or deliver alcoholic beverages.
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Origin: India
India
The subcontinent has evolved into a global powerhouse of premium spirits, blending ancient distillation heritage with state-of-the-art master craftsmanship. From high-altitude Himalayan spring waters to coastal barrels in Goa, India's intense tropical climate accelerates oak extraction and barrel aging dynamically. This creates bold, robustly complex, and deeply spiced spirits with rich profiles in a fraction of the time required in cooler European climates.
Climate
Diverse tropical & temperate microclimates driving dynamic barrel maturation
Famous For
Amrut, Paul John, 1965 Spirit of Victory Rum, Rampur, Old Monk
Craftsmanship & Heritage
Imperial Blue stands as a benchmark within the World Whisky landscape. Produced by the legendary Imperial Blue, this expression embodies a tradition of excellence specifically for the Lucknow market.
With an ABV of 42.8%, every bottle is distilled with precision, featuring notes of Sweet Caramel Grain, Mellow Honeyed Malt, Soft Oak Vanilla, Gentle Floral Aromas, Clean Warm Finish.
Flavor Intensity
sweet45%
smokey10%
spicy30%
fruity35%
body50%
🍽️ Perfect Pairings
🥩
Spicy Chicken Tikka Kebab🧀
Crispy Masala Peanuts🍫
Lucknow Style Chicken Shami Kebab🥘
Roasted Salted Cashews“The right pairing elevates both the spirit and the plate. We recommend serving at room temperature for the full aromatic experience.”
Expert Q&A
QWhat is the alcohol percentage (ABV) of Imperial Blue Whisky?
Imperial Blue is bottled at 42.8% ABV (Alcohol by Volume), standard for blended whiskies in India.
QWho owns and manufactures Imperial Blue?
Originally launched by Seagram's and managed by Pernod Ricard India, the brand and its associated trademarks were sold to Tilaknagar Industries in late 2025.
QWhat ingredients are used in Imperial Blue?
Imperial Blue is crafted by blending imported Scotch malts with premium grain spirits and pure demineralized water.
QHow should Imperial Blue Whisky be served?
It is highly versatile; enjoy it neat, with water, over ice, or mixed with club soda, ginger ale, or cola.
QWhat is the price of Imperial Blue in India?
The price varies by state excise duties, but a standard 750ml bottle typically retails between ₹600 and ₹750 across major Indian markets.
Sommelier Tasting Profile & Notes
Palate dimensions, aroma evaluation, and user tasting impressions
AVERAGE RATING
4.7
Based on 3 Reviews
Tasting Dimensions
👅
4.7 / 5.0Taste & FlavorComplexity and palate richness
💎
4.7 / 5.0Value for MoneyPrice to quality benchmark
✨
5.0 / 5.0Smoothness & FinishMellowness and lingering aftertaste
Rating Distribution
Breakdown of reviewer opinions
4.7/5
3 Tasting Scores
5 Star
67%
4 Star
33%
3 Star
0%
2 Star
0%
1 Star
0%
✦
Beverage Specialist Tasting ProfileScores and aroma profiles synthesized from master distillers, sommeliers, and verified community tasting submissions.
Community & Sommelier Notes (3)
SS
Subhashis Sen
Tasting NoteGomti Nagar, Lucknow • May 12, 2026
Taste: 5/5Value: 5/5
“Absolutely spectacular! Visited a local outlet in Gomti Nagar and picked up Imperial Blue. At ₹630 in Lucknow, this represents incredible value. The notes of Sweet Caramel Grain and Mellow Honeyed Malt pair phenomenally well with home-cooked Mutton Galouti Kebab. Highly recommended!”
AB
Ananya Banerjee
Tasting NoteHazratganj, Lucknow • May 07, 2026
Taste: 4/5Value: 5/5
“A highly sophisticated Whiskey by Imperial Blue. Wonderfully smooth on the throat with subtle hints of Sweet Caramel Grain and Soft Oak Vanilla. Serving this neat during a family gathering in Hazratganj was a major hit, especially alongside local Chicken Shami Kebab!”
SM
Siddharth Mukhopadhyay
Tasting NoteIndira Nagar, Lucknow • April 29, 2026
Taste: 5/5Value: 4/5
“I'm thoroughly impressed by Imperial Blue's execution here. The palate is extremely rich with a refined finish highlighting Mellow Honeyed Malt. At the Lucknow price of ₹630, it's easily one of the best choices in its segment paired with Baked Sandesh.”
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