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Power Cool Strong Beer is a hugely popular strong lager in Kolkata and across West Bengal. Distributed under BEVCO (WBSBCL) pricing, the standard 650ml sharing bottle is highly affordable at ₹140, and the convenient 500ml can is available at ₹110. Renowned for its bold, full-bodied malt profile and smooth finish, it is a favorite for local beer enthusiasts during relaxed weekend addas. Its clean bitterness cuts beautifully through Kolkata's spicy street food and classic deep-fried snacks.
Bottle Size
Selected Price
Efficiency
₹5
per 30ml
Official retail vend prices vary across states due to excise duty, VAT, and transport tariffs.
Retail prices and vend operations in Kolkata are regulated by the West Bengal State Beverages Corporation (BEVCO / WBSBCL) under the state excise framework.
Verified photo ID mandatory at retail vends
Closed on gazetted State Dry Days
India
The subcontinent has evolved into a global powerhouse of premium spirits, blending ancient distillation heritage with state-of-the-art master craftsmanship. From high-altitude Himalayan spring waters to coastal barrels in Goa, India's intense tropical climate accelerates oak extraction and barrel aging dynamically. This creates bold, robustly complex, and deeply spiced spirits with rich profiles in a fraction of the time required in cooler European climates.
Climate
Diverse tropical & temperate microclimates driving dynamic barrel maturation
Famous For
Amrut, Paul John, 1965 Spirit of Victory Rum, Rampur, Old Monk
Power Cool Strong Beer stands as a benchmark within the Rum landscape. Produced by the legendary Power, this expression embodies a tradition of excellence specifically for the Kolkata market.
With an ABV of 8%, every bottle is distilled with precision, featuring notes of Robust toasted barley malt, Balanced herbal hop bitterness, Crisp, refreshing carbonation, Subtle grain sweetness, Gently warming alcohol finish.
In Kolkata, the official WBSBCL/BEVCO retail price is ₹140 for the 650ml bottle and ₹110 for the 500ml can.
Yes, Power Cool Strong Beer is fully registered with BEVCO and is widely available at licensed retail off-shops across Kolkata and West Bengal.
It pairs incredibly well with spicy and savory local favorites, including Tangra-style Chili Chicken, crispy fish fry with Kasundi, double egg chicken rolls, and spicy peanut chaat.
Palate dimensions, aroma evaluation, and user tasting impressions
Breakdown of reviewer opinions
Salt Lake, Kolkata • May 12, 2026
“Absolutely spectacular! Visited a local outlet in Salt Lake and picked up Power Cool Strong Beer. At ₹110 in Kolkata, this represents incredible value. The notes of Robust toasted barley malt and Balanced herbal hop bitterness pair phenomenally well with home-cooked Mutton Kosha. Highly recommended!”
Park Street, Kolkata • May 07, 2026
“A highly sophisticated Rum by Power. Wonderfully smooth on the throat with subtle hints of Robust toasted barley malt and Crisp, refreshing carbonation. Serving this neat during a family gathering in Park Street was a major hit, especially alongside local Chicken Kabiraji!”
Ballygunge, Kolkata • April 29, 2026
“I'm thoroughly impressed by Power's execution here. The palate is extremely rich with a refined finish highlighting Balanced herbal hop bitterness. At the Kolkata price of ₹110, it's easily one of the best choices in its segment paired with Baked Sandesh.”