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Power Cool Strong Beer is a premium, high-voltage strong lager produced by SOM Distilleries & Breweries Ltd. Crafted for beer enthusiasts who demand both maximum strength and refreshing drinkability, it is brewed using premium Indian malts and select hops. Pouring a beautiful, brilliant golden hue with a thick frothy white head, it releases fresh malt grain aromas on the nose. On the palate, it delivers a satisfyingly full-bodied texture with a subtle malty sweetness, well-balanced hop bitterness, and a smooth warming finish that beautifully masks its high 8.0% ABV.
Bottle Size
Selected Price
Efficiency
₹7
per 30ml
Official retail vend prices vary across states due to excise duty, VAT, and transport tariffs.
Retail prices and vend operations in Mumbai are regulated by the State Excise Department, Government of Maharashtra under the state excise framework.
Verified photo ID mandatory at retail vends
Closed on gazetted State Dry Days
India
The subcontinent has evolved into a global powerhouse of premium spirits, blending ancient distillation heritage with state-of-the-art master craftsmanship. From high-altitude Himalayan spring waters to coastal barrels in Goa, India's intense tropical climate accelerates oak extraction and barrel aging dynamically. This creates bold, robustly complex, and deeply spiced spirits with rich profiles in a fraction of the time required in cooler European climates.
Climate
Diverse tropical & temperate microclimates driving dynamic barrel maturation
Famous For
Amrut, Paul John, 1965 Spirit of Victory Rum, Rampur, Old Monk
Power Cool Strong Beer stands as a benchmark within the Rum landscape. Produced by the legendary Power, this expression embodies a tradition of excellence specifically for the Mumbai market.
With an ABV of 8%, every bottle is distilled with precision, featuring notes of Robust toasted barley malt, Subtle grain sweetness, Balanced herbal hop bitterness, Gently warming alcohol finish, Crisp, refreshing carbonation.
Power Cool Strong Beer features a robust alcohol content of 8.0% ABV (Alcohol by Volume), offering a powerful yet incredibly smooth lager kick.
It is proudly brewed and bottled by Bhopal-based SOM Distilleries & Breweries Ltd., one of India's leading commercial beverage alcohol groups.
The national base retail price for a standard 650ml bottle of Power Cool Strong Beer is approximately ₹140, subject to local state excise duties and retailer offsets.
It is best served extra-chilled (between 2°C and 4°C) in a tall pilsner glass or beer mug to preserve its carbonation and bold malty character.
It offers a rich and full-bodied palate, combining a toasted barley malt sweetness with a clean, balancing herbal hop bitterness and a smooth, gentle alcohol warmth.
Palate dimensions, aroma evaluation, and user tasting impressions
Breakdown of reviewer opinions
Andheri, Mumbai • May 12, 2026
“Absolutely spectacular! Visited a local outlet in Andheri and picked up Power Cool Strong Beer. At ₹160 in Mumbai, this represents incredible value. The notes of Robust toasted barley malt and Subtle grain sweetness pair phenomenally well with home-cooked Mutton Kheema Pav. Highly recommended!”
Bandra, Mumbai • May 07, 2026
“A highly sophisticated Rum by Power. Wonderfully smooth on the throat with subtle hints of Robust toasted barley malt and Balanced herbal hop bitterness. Serving this neat during a family gathering in Bandra was a major hit, especially alongside local Kheema Pav!”
Colaba, Mumbai • April 29, 2026
“I'm thoroughly impressed by Power's execution here. The palate is extremely rich with a refined finish highlighting Subtle grain sweetness. At the Mumbai price of ₹160, it's easily one of the best choices in its segment paired with Baked Sandesh.”