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Power Cool Strong Beer is a premium, high-voltage strong lager produced by SOM Distilleries & Breweries Ltd. Crafted for beer enthusiasts who demand both maximum strength and refreshing drinkability, it is brewed using premium Indian malts and select hops. Pouring a beautiful, brilliant golden hue with a thick frothy white head, it releases fresh malt grain aromas on the nose. On the palate, it delivers a satisfyingly full-bodied texture with a subtle malty sweetness, well-balanced hop bitterness, and a smooth warming finish that beautifully masks its high 8.0% ABV.
Bottle Size
Selected Price
Efficiency
₹6
per 30ml
India
The subcontinent has evolved into a global powerhouse of premium spirits, blending ancient distillation heritage with state-of-the-art master craftsmanship. From high-altitude Himalayan spring waters to coastal barrels in Goa, India's intense tropical climate accelerates oak extraction and barrel aging dynamically. This creates bold, robustly complex, and deeply spiced spirits with rich profiles in a fraction of the time required in cooler European climates.
Climate
Diverse tropical & temperate microclimates driving dynamic barrel maturation
Famous For
Amrut, Paul John, 1965 Spirit of Victory Rum, Rampur, Old Monk
Power Cool Strong Beer stands as a benchmark within the Rum landscape. Produced by the legendary Power, this expression embodies a tradition of excellence.
With an ABV of 8%, every bottle is distilled with precision, featuring notes of Robust toasted barley malt, Subtle grain sweetness, Balanced herbal hop bitterness, Gently warming alcohol finish, Crisp, refreshing carbonation.
Power Cool Strong Beer features a robust alcohol content of 8.0% ABV (Alcohol by Volume), offering a powerful yet incredibly smooth lager kick.
It is proudly brewed and bottled by Bhopal-based SOM Distilleries & Breweries Ltd., one of India's leading commercial beverage alcohol groups.
The national base retail price for a standard 650ml bottle of Power Cool Strong Beer is approximately ₹140, subject to local state excise duties and retailer offsets.
It is best served extra-chilled (between 2°C and 4°C) in a tall pilsner glass or beer mug to preserve its carbonation and bold malty character.
It offers a rich and full-bodied palate, combining a toasted barley malt sweetness with a clean, balancing herbal hop bitterness and a smooth, gentle alcohol warmth.
Real ratings from verified buyers and enthusiasts
Breakdown of reviewer opinions
Bandra, Mumbai • May 14, 2026
“Absolutely spectacular Rum! The notes of Robust toasted barley malt are incredibly prominent and refined. Renders outstanding depth of flavor, especially at ₹140 in India. Ideal for sipping neat.”
Gurugram, HR • May 09, 2026
“A stellar expression from Power. The spirit is remarkably smooth and mellow, carrying a complex finish of Subtle grain sweetness and warm spices. Pairs beautifully with Spicy Tandoori Chicken.”
Indiranagar, Bangalore • May 03, 2026
“Very high-quality spirit showing superb craftsmanship. The palate is rich with lingering hints of Balanced herbal hop bitterness. Easily the best value in its segment, highly recommended!”