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Power Cool Strong Beer is a premium, high-voltage strong lager produced by SOM Distilleries & Breweries Ltd. Crafted for beer enthusiasts who demand both maximum strength and refreshing drinkability, it is brewed using premium Indian malts and select hops. Pouring a beautiful, brilliant golden hue with a thick frothy white head, it releases fresh malt grain aromas on the nose. On the palate, it delivers a satisfyingly full-bodied texture with a subtle malty sweetness, well-balanced hop bitterness, and a smooth warming finish that beautifully masks its high 8.0% ABV.
Bottle Size
Selected Price
Efficiency
₹6
per 30ml
India
The subcontinent has evolved into a global powerhouse of premium spirits, blending ancient distillation heritage with state-of-the-art master craftsmanship. From high-altitude Himalayan spring waters to coastal barrels in Goa, India's intense tropical climate accelerates oak extraction and barrel aging dynamically. This creates bold, robustly complex, and deeply spiced spirits with rich profiles in a fraction of the time required in cooler European climates.
Climate
Diverse tropical & temperate microclimates driving dynamic barrel maturation
Famous For
Amrut, Paul John, 1965 Spirit of Victory Rum, Rampur, Old Monk
From the heart of Power, this Power Cool Strong Beer is a testament to traditional brewing techniques. With a focus on Robust toasted barley malt, it offers a crisp and refreshing experience.
Power Cool Strong Beer features a robust alcohol content of 8.0% ABV (Alcohol by Volume), offering a powerful yet incredibly smooth lager kick.
It is proudly brewed and bottled by Bhopal-based SOM Distilleries & Breweries Ltd., one of India's leading commercial beverage alcohol groups.
The national base retail price for a standard 650ml bottle of Power Cool Strong Beer is approximately ₹140, subject to local state excise duties and retailer offsets.
It is best served extra-chilled (between 2°C and 4°C) in a tall pilsner glass or beer mug to preserve its carbonation and bold malty character.
It offers a rich and full-bodied palate, combining a toasted barley malt sweetness with a clean, balancing herbal hop bitterness and a smooth, gentle alcohol warmth.
Real ratings from verified buyers and enthusiasts
Breakdown of reviewer opinions
Bandra, Mumbai • May 14, 2026
“Incredibly refreshing beer! The crisp carbonation and clean notes of Robust toasted barley malt make this perfect for chilled summer pints. At ₹140 in India, it is an unbeatable choice!”
Gurugram, HR • May 09, 2026
“A fantastic brew from Power. Perfectly balanced hops and malt character, featuring hints of Subtle grain sweetness. Paired it with Spicy Tandoori Chicken and it was spectacular. Will definitely buy again!”
Indiranagar, Bangalore • May 03, 2026
“Extremely drinkable and smooth. Has a lovely head retention and a clean, zesty finish with tones of Balanced herbal hop bitterness. Perfect for casual weekend get-togethers.”
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